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Beneficios relacionales, satisfacción y lealtad en el comercio minorista : una comparativa intersectorial
Ruiz Molina, M. E.; Gil Saura, Irene; Berenguer … - In: Investigaciones europeas de Dirección y Economía de … 15 (2009) 1, pp. 95-108
In Relational marketing it is highly important for retailers to identify the type of benefits from the relationship with major influence in customer satisfaction and loyalty towards the retailer, in order to guarantee a continuous and satisfactory relationship. The above mentioned benefits can...
Persistent link: https://www.econbiz.de/10009229932
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Instrumentos de promoción de los vinos en los restaurantes de alto nivel
Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: Investigaciones europeas de Dirección y Economía de … 15 (2009) 2, pp. 63-76
In recent years, wine marketing is assuming an increasingly important role in restaurants. The growing complexity of the supply of wines determines that consumer choice is conditioned by wine labels included in the wine list and the influence of the waiter. The objective of this study is to...
Persistent link: https://www.econbiz.de/10009234330
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Instrumentos de promoción de los vinos en los restaurantes de alto nivel
Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 2, pp. 63-76
In recent years, wine marketing is assuming an increasingly important role in restaurants. The growing complexity of the supply of wines determines that consumer choice is conditioned by wine labels included in the wine list and the influence of the waiter. The objective of this study is to...
Persistent link: https://www.econbiz.de/10010280483
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Beneficios relacionales, satisfacción y lealtad en el comercio minorista: Una comparativa intersectorial
Ruiz Molina, M. E.; Gil Saura, Irene; Berenguer … - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 1, pp. 95-108
In Relational marketing it is highly important for retailers to identify the type of benefits from the relationship with major influence in customer satisfaction and loyalty towards the retailer, in order to guarantee a continuous and satisfactory relationship. The above mentioned benefits can...
Persistent link: https://www.econbiz.de/10010280503
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Beneficios relacionales, satisfacción y lealtad en el comercio minorista : una comparativa intersectorial
Ruiz Molina, M. E.; Gil Saura, Irene; Berenguer … - In: Investigaciones europeas de Dirección y Economía de … 15 (2009) 1, pp. 95-108
In Relational marketing it is highly important for retailers to identify the type of benefits from the relationship with major influence in customer satisfaction and loyalty towards the retailer, in order to guarantee a continuous and satisfactory relationship. The above mentioned benefits can...
Persistent link: https://www.econbiz.de/10009958274
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Determinantes del comportamiento de queja y su importancia en la segmentación de clientes insatisfechos
Moliner Velázquez, Beatriz; Gil Saura, Irene; … - In: Cuadernos de economía y dirección de la empresa : CEDE 36 (2008), pp. 113-149
Persistent link: https://www.econbiz.de/10003798144
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Análisis del comportamiento de queja del consumidor : una investigación exploratoria en el contexto de los restaurantes
Moliner Velázquez, B.; Berenguer Contrí, Gloria; Gil … - In: Investigaciones europeas de Dirección y Economía de … 14 (2008) 2, pp. 13-33
The aim of this paper is to analyze the contribution that a set of the determinants has on the complaint behavior, with the purpose of identifying which combination of them can explain better the complaint responses, third parties responses and private responses. Our study has been made in the...
Persistent link: https://www.econbiz.de/10009162348
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Segmentación de clientes del comercio minorista en función de los beneficios de la relación minorista-consumidor
Berenguer Contrí, Gloria; Gil Saura, Irene; Ruiz … - In: Información comercial española : ICE : revista de … 844 (2008), pp. 219-236
Persistent link: https://www.econbiz.de/10010488620
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Segmentando clientes a partir del valor del servicio : una aproximacíon en el contexto de la relación entre empresas
Gil Saura, Irene; Berenguer Contrí, Gloria; … - In: Cuadernos de economía y dirección de la empresa : CEDE 31 (2007), pp. 31-66
Persistent link: https://www.econbiz.de/10003657381
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Análisis del comportamiento de queja del consumidor: Una investigación exploratoria en el contexto de los restaurantes
Moliner Velázquez, B.; Berenguer Contrí, Gloria; Gil … - In: Investigaciones Europeas de Dirección y Economía de … 14 (2008) 2, pp. 13-33
The aim of this paper is to analyze the contribution that a set of the determinants has on the complaint behavior, with the purpose of identifying which combination of them can explain better the complaint responses, third parties responses and private responses. Our study has been made in the...
Persistent link: https://www.econbiz.de/10010280453