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The case for product placement
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La influencia de la implicación con el anuncio en el proceso de formación de actitudes
Bigné Alcañiz, J. Enrique
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contributor
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2001
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[Elektronische Ressource], 1. ed
Persistent link: https://www.econbiz.de/10001595798
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Semiótica del consumo : una aproximación a la publicidad desde sus signos
Yalán Dongo, Eduardo
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2018
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Primera edición
Persistent link: https://www.econbiz.de/10012031319
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