The case for product placement
Year of publication: |
2016
|
---|---|
Authors: | Karniouchina, Ekaterina V. ; Uslay, Can ; Erenburg, Grigori |
Published in: |
Rutgers business review. - Newark : Rutgers Business School, ISSN 2474-2376, ZDB-ID 2907294-3. - Vol. 1.2016, 1, p. 77-83
|
Subject: | Product Placement | Product placement | Werbewirkung | Advertising effects |
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