Narrow search
Showing 1 - 5 of 5
Cover Image
Primena Koncepta I Mernih Instrumenata Ličnosti Brenda Na Turističke Destinacije (Application of the Concept and Measuring Tools of Brand Personality to Tourism Destinations)
Starcevic, Sladjana; Marinković, Ema; Majdarević, … - 2020
of the brand personality concept is gaining in importance, in order to create unique destination-related associations …. This paper explains the meaning of the psychological-marketing concept of destination brand personality, shows the …
Persistent link: https://www.econbiz.de/10014091414
Cover Image
Viral Marketing (Вирални Маркетинг)
Rakic, Mira - 2015
English Abstract: The focus of this paper is viral marketing – the process of creating, receiving, sending and forwarding “virus”-marketing messages. Model “5C” is presented according to which the passing on of viral marketing messages depends on consumers, category, company, content...
Persistent link: https://www.econbiz.de/10013028687
Cover Image
Dimensions of brand values as a determinant of consumer loyalty
Ognjanović, Jasmina - In: Megatrend revija 14 (2017) 2, pp. 239-256
Persistent link: https://www.econbiz.de/10011874532
Cover Image
Personal brand and integrated marketing communications
Milovanović, Svetislav; Lukinović, Mario; … - In: Megatrend revija 15 (2018) 1, pp. 177-186
Persistent link: https://www.econbiz.de/10011894989