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Kreativnost i inovativnost kao pretpostavke poduzetnickog ponasanja

Pfeifer, Sanja - In: Ekonomski pregled 47 (1996) 5, pp. 295-305

The concepts of creativity and innovation are essential in understanding and development of entrepreneurial behavior. Conceptualization of these phenomena in economic science has been relatively slow and with certain delaying in relation to conceptualization of entrepreneurial behavior. The...

Persistent link: https://www.econbiz.de/10001208968

Uspostavljanje podržavajućeg okruženja za žensko preduzetništvo u Srbiji pred pristupanjem u EU (Establishing a Supportive Environment for Women's Entrepreneurship in Serbia Access...

Dokmanovic, Mirjana - 2015

development of the economy based on entrepreneurship initiatives, knowledge, innovation and the application of new technologies …. The development of the entrepreneurship demands, among others, better usage of the economic potential of women. Currently … of this paper is to overview and analyze the measures for improving of women’s entrepreneurship envisaged in the Draft …

Persistent link: https://www.econbiz.de/10014135646

Политички маркетинг - Негативна кампања (Political Marketing - Negative Campaign)

Stojimirovic, Ljubisa - 2014

Serbian Abstract: Честа је појава да политичке странке и појединци у току предизборне кампање покушавају да негативном кампањом остваре одређену предност у односу на...

Persistent link: https://www.econbiz.de/10013054413

Primena Koncepta I Mernih Instrumenata Ličnosti Brenda Na Turističke Destinacije (Application of the Concept and Measuring Tools of Brand Personality to Tourism Destinations)

Starcevic, Sladjana; Marinković, Ema; Majdarević, … - 2020

Serbian Abstract: Sadržaj: U uslovima visokog nivoa konkurencije između turističkih destinacija na globalnom nivou, primena koncepta ličnosti destinacije dobija na značaju, da bi se kreirale jedinstvene asocijacije vezane za destinaciju. U radu je detaljno objašnjeno značenje ovog...

Persistent link: https://www.econbiz.de/10014091414

Viral Marketing (Вирални Маркетинг)

Rakic, Mira - 2015

English Abstract: The focus of this paper is viral marketing – the process of creating, receiving, sending and forwarding “virus”-marketing messages. Model “5C” is presented according to which the passing on of viral marketing messages depends on consumers, category, company, content...

Persistent link: https://www.econbiz.de/10013028687