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Analytical approaches in the study of purchase behavior and brand choice
Bass, Frank M. - In: Selected aspects of consumer behavior : A summary from …, (pp. 491-514). 1977
Persistent link: https://www.econbiz.de/10001879257
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A multivariate regresion analysis of the responses of competing brands to advertising : Reiss
Bass, Frank M.; Beckwith, Neil E. - 1971
Persistent link: https://www.econbiz.de/10001879414
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The theory of stochastic preference and brand switching
Bass, Frank M. - In: Journal of marketing research : JMR 11 (1974) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10001879535
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A multibrand stochastic model compounding heterogeneous Erlang timing and multinominal choice processes
Jeuland, Abel P.; Bass, Frank M.; Wright, Gordon P. - In: Operations research 28 (1980) 2, pp. 255-277
Persistent link: https://www.econbiz.de/10003482587
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Preference measurement in consumer market research
Bass, Frank M. - In: Proceedings of the Business and Economic Statistics … (1969), pp. 88-95
Persistent link: https://www.econbiz.de/10003482590