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Theory and application of an estimation model for time series with nonstationary means
Hinich, Melvin; Farley, John U. - In: Management science : journal of the Institute for … 12 (1966) 9, pp. 648-658
Persistent link: https://www.econbiz.de/10002843530
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A model of the distribution of branded personal products in Jamaica
Farley, John U.; Leavitt, Harold J. - In: Journal of marketing research : JMR 5 (1968) 4, pp. 362-368
Persistent link: https://www.econbiz.de/10002140342
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Why does "brand loyalty" vary over products?
Farley, John U. - In: Journal of marketing research : JMR 1 (1964) 4, pp. 9-14
Persistent link: https://www.econbiz.de/10002140507
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Stochastic models of brand switching
Farley, John U.; Kuehn, Alfred A. - In: Science in marketing, (pp. 446-464). 1965
Persistent link: https://www.econbiz.de/10003545008