Narrow search
Showing 1 - 6 of 6
Cover Image
Modeling market information processing in new product development: An empirical analysis
Veldhuizen, Erik; Hultink, Erik Jan; Griffin, Abbie - In: Journal of engineering and technology management : JET-M 23 (2006) 4, pp. 353-373
Persistent link: https://www.econbiz.de/10007383415
Cover Image
Industrial New Product Launch Strategies and Product Development Performance
Hultink, Erik Jan; Griffin, Abbie; Hart, Susan; Robben, … - In: The journal of product innovation management : an … 14 (1997) 4, pp. 243-257
Persistent link: https://www.econbiz.de/10007368395
Cover Image
The impact of new product launch strategies on competitive reaction in industrial markets
Debruyne, Marion; Rudy, Moenaert; Griffin, Abbie; Hart, … - In: The journal of product innovation management : an … 19 (2002) 2, pp. 159-170
Persistent link: https://www.econbiz.de/10006267496
Cover Image
BEST PRACTICE FOR CUSTOMER SATISFACTION IN MANUFACTURING FIRMS
Griffin, Abbie; Gleason, Greg; Preiss, Rick; … - In: Sloan management review 36 (1995) 2, pp. 87-98
Persistent link: https://www.econbiz.de/10006331830
Cover Image
Die besten Methoden zu mehr Kundenzufriedenheit
Griffin, Abbie; Gleason, Greg; Preiss, Rick; … - In: Harvard-Business-Manager : das Wissen der Besten 17 (1995) 3, pp. 65-77
Persistent link: https://www.econbiz.de/10007081417
Cover Image
Launch decisions and new product success: an empirical comparison of consumer and industrial products
Hultink, Erik Jan; Hart, Susan; Robben, Henry S.J.; … - In: The journal of product innovation management : an … 17 (2000) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10006291882