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~person:"Gu, Huimin"
~person:"Shi, Guicheng"
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Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self‐Service Technologies
Jia, He (Michael)
;
Wang, Yonggui
;
Ge, Lin
;
Shi, Guicheng
; …
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 209-226
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