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What are the benefits of unit pricing?
Monroe, Kent B.; LaPlaca, Peter J. - In: Journal of marketing 36 (1972) 3, pp. 16-22
Persistent link: https://www.econbiz.de/10002507739
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Letter from the editor
Laplaca, Peter J. - In: Industrial marketing management : the international … 33 (2004) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10006249910
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Special issue: Transactions, relationships, or both: Impact of customer strategies on firm performance
Laplaca, Peter J. - In: Industrial marketing management : the international … 32 (2003) 8, pp. 621-622
Persistent link: https://www.econbiz.de/10006251103
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Special issue: Multi-Channel Strategy in B2B Markets Vol 36 No 1 (January 2007)
Laplaca, Peter J. - In: Industrial marketing management : the international … 36 (2007) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10007392185
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Letter from the editor
Laplaca, Peter J. - In: Industrial marketing management : the international … 35 (2006) 6, pp. 649-651
Persistent link: https://www.econbiz.de/10007272584
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A history of the Journal of Business & Industrial Marketing
Laplaca, Peter J.; Johnston, Wesley J. - In: The journal of business & industrial marketing 21 (2006) 7, pp. 408-413
Persistent link: https://www.econbiz.de/10007295703
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Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market
Iyer, Gopalkrishnan R.; Laplaca, Peter J.; Sharma, Arun - In: Industrial marketing management : the international … 35 (2006) 3, pp. 373-382
Persistent link: https://www.econbiz.de/10006228381
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Letter from the Editor
Laplaca, Peter J. - In: Industrial marketing management : the international … 35 (2006) 3, pp. 249-251
Persistent link: https://www.econbiz.de/10006228391
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Industrial Marketing Management, Vol 35 No 2 (February 2006)
Laplaca, Peter J. - In: Industrial marketing management : the international … 35 (2006) 2, pp. 113-115
Persistent link: https://www.econbiz.de/10006229274
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Letter from the editor
Laplaca, Peter J. - In: Industrial marketing management : the international … 35 (2006) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10006229619