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The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance

Langerak, Fred; Hultink, Erik Jan; Robben, Henry S.J. - In: The journal of product innovation management : an … 21 (2004) 2, pp. 79-94

Persistent link: https://www.econbiz.de/10006248535

The role of predevelopment activities in the relationship between market orientation and performance

Langerak, Fred; Jan Hultink, Erik; Robben, Henry S.J. - In: R & D management 34 (2004) 3, pp. 295-310

Persistent link: https://www.econbiz.de/10006610152

Industrial companies' evaluation criteria in new product development gates

Commandeur, Harry R.; Hart, Susan; Hultink, Erik Jan; … - 2003

This article presents the results of a study on the evaluation criteria that companies use at several gates in the NPD process. The findings from 166 managers suggest that companies use different criteria at different NPD evaluation gates. While such criteria as technical feasibility, intuition...

Persistent link: https://www.econbiz.de/10009459827

Launch decisions and competitive reactions: an exploratory market signaling study

Hultink, Erik Jan; Langerak, Fred - In: The journal of product innovation management : an … 19 (2002) 3, pp. 199-212

Persistent link: https://www.econbiz.de/10006266481

Navigating the new product development process

Tzokas, Nikolaos; Hultink, Erik Jan; Hart, Susan - In: Industrial marketing management : the international … 33 (2004) 7, pp. 619-626

Persistent link: https://www.econbiz.de/10006242968

The effect of new product development acceleration approaches on development speed: A case study

Langerak, Fred; Hultink, Erik Jan - In: Journal of engineering and technology management : JET-M 25 (2008) 3, pp. 157-167

Persistent link: https://www.econbiz.de/10008094690

The mediating role of new product development in the link between market orientation and organizational performance

Langerak, Fred; Hultink, Erik Jan; Robben, Henry - In: Journal of strategic marketing 15 (2007) 4, pp. 281-306

Persistent link: https://www.econbiz.de/10007794819

The effect of new product development acceleration approaches on development speed: A case study

Langerak, Fred; Hultink, Erik Jan - In: Journal of engineering and technology management : JET-M 25 (2008) 3, pp. 157-168

Persistent link: https://www.econbiz.de/10008897959

Understanding a Two‐Sided Coin: Antecedents and Consequences of a Decomposed Product Advantage

Rijsdijk, Serge A.; Langerak, Fred; Jan Hultink, Erik - In: The journal of product innovation management : an … 28 (2011) 1, pp. 33-48

Persistent link: https://www.econbiz.de/10008769511

The Impact of Product Innovativeness on the Link between Development Speed and New Product Profitability link rid="fn1">*

Langerak, Fred; Jan Hultink, Erik - In: The journal of product innovation management : an … 23 (2006) 3, pp. 203-214

Persistent link: https://www.econbiz.de/10007225030