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~language:"und"
~person:"Monroe, Kent B."
~person:"Sharma, Arun"
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Preispolitik
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Vereinigte Staaten
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Monroe, Kent B.
Sharma, Arun
Laplaca, Peter J.
51
LaPlaca, Peter J.
41
LAPLACA, PETER J.
2
Iyer, Gopalkrishnan R.
1
Johnston, Wesley J.
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Shah, Kiran
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing
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Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market
Iyer, Gopalkrishnan R.
;
Laplaca, Peter J.
;
Sharma, Arun
- In:
Industrial marketing management : the international …
35
(
2006
)
3
,
pp. 373-382
Persistent link: https://www.econbiz.de/10006228381
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2
What are the benefits of unit pricing?
Monroe, Kent B.
;
LaPlaca, Peter J.
- In:
Journal of marketing
36
(
1972
)
3
,
pp. 16-22
Persistent link: https://www.econbiz.de/10002507739
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