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CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANY’S BUSINESS STRATEGY
Dumitru, Nicoleta Rossela; Stoica, Ivona; Negricea, Costel - In: Holistic Marketing Management 1 (2011) 3, pp. 20-25
Customer oriented relationship marketing requires continuous and comprehensive identification and analysis of customer expectations, their translation into delivery of the products and services, and conduct of interaction with customers, in order to develop and maintain long term and...
Persistent link: https://www.econbiz.de/10010667270
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CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY
DUMITRU, Nicoleta Rossela; STIOCA, Ivona; NEGRICEA, Costel - In: Holistic Marketing Management Journal 1 (2011) 3, pp. 16-21
Customer oriented relationship marketing requires continuous and comprehensive identification and analysis of customer expectations, their translation into delivery of the products and services, and conduct of interaction with customers, in order to develop and maintain long term and...
Persistent link: https://www.econbiz.de/10010894402
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Relationship marketing in the retail sector: an insight in the determination of customer loyalty
Niculae, Sabin - In: Manager Journal 7 (2008) 1, pp. 114-117
In recent years we see a loss of power of individual brands, despite the money and the effort invested in them. The power is now in the hands of retailers. The final challenge of an individual band is the battle it has to win in the store. One way of winning the retail battle is to grow, to...
Persistent link: https://www.econbiz.de/10011146213
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Managing B2B relationships in the Croatian pharmaceutical industry
Renko, Sanda; Rakuljic, Mirela - In: World Review of Entrepreneurship, Management and … 6 (2010) 4, pp. 318-335
The main purpose of CRM is to get to know the customer as well as possible, which can help a company to deliver better …
Persistent link: https://www.econbiz.de/10009353067
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Exploring security and comfort issues associated with online banking
Smith, Alan D. - In: International Journal of Electronic Finance 1 (2006) 1, pp. 18-48
Customer Relationship Management (CRM) techniques. …
Persistent link: https://www.econbiz.de/10008539394
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Exploring security and comfort issues associated with online banking
Smith, Alan D. - In: International Journal of Electronic Finance 1 (2006) 1, pp. 18-48
Customer Relationship Management (CRM) techniques. …
Persistent link: https://www.econbiz.de/10005543984
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Evaluating the Added Value of Pictorial Data for Customer Churn Prediction
BALLINGS, M.; POEL, D. VAN DEN; VERHAGEN, E. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2013
The purpose of this paper is to evaluate whether pictorial data can improve customer churn prediction and, if so, which pictures are most important. We use Random Forest and five times twofold cross-validation to analyze how much pictorial stimulus-choice data increase the AUC and top decile...
Persistent link: https://www.econbiz.de/10011083192
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ИНФОРМАЦИОННОЕ (КОММУНИКАЦИОННОЕ) ОБЕСПЕЧЕНИЕ МАРКЕТИНГА ВЗАИМООТНОШЕНИЙ ВУЗА
АНДРЕЕВИЧ, МАМОНТОВ СЕРГЕЙ; … - In: Вестник Омского университета. … (2011) 3, pp. 123-127
Представлены два аспекта информационного обеспечения маркетинга взаимоотношений: социальная сеть и CRM …
Persistent link: https://www.econbiz.de/10011232995
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Education and Training Model for Implementation of E-CRM Strategy
Zubovic, Jovan; Domazet, Ivana; Martinovic, Aleksandra … - In: Serbia and the European Union: Economic Lessons from …
(CRM) is a relatively new concept, which aims to enable more effective and efficient implementation of company objectives … through analytical review of customer needs. While there are numerous software packages that support it, CRM is not technology … itself - it should be a fundamental change in organizational culture. The development of appropriate software allows CRM …
Persistent link: https://www.econbiz.de/10010969097