Grocery shopping is an essential and routine activity. Although long regarded the responsibility of the female spouse, modern social and demographic shifts are causing men to become more engaged in this task. This is the first study to analyse gender differences with respect to the criterion of...

Purpose ? The goals of the paper are to propose, measure, and empirically test the expectations model of economic nationalism. The model posits that economic nationalism is re?ected in people?s expectations of their government, domestic ?rms, and the general public, in terms of restricting the...

Learning processes are widely held to be the mechanism by which boundedly rational agents adapt to environmental changes. We argue that this same outcome might also be achieved by a different mechanism, namely specialisation and the division of knowledge, which we here extend to the consumer...

Using method of Lagrange multipliers, an attempt has been taken in this paper to derive mathematical formulation to devise optimal purchasing policy in order to maximize utility function subject to multiple constrained, in this particular illustration, two constraints: 1) budget constraint, and...

Using an incentive-compatible framed field experiment, we investigate whether consumers’ food consumption is more eco-friendly when the information about a product’s environmental impact is more easily accessible. Through an online choice experiment, we identify a food label that is...

Konsumenten spielen als einflussreiche und legitime Stakeholder eine zentrale Rolle bei der Befoerderung von CSR. Zahlreiche Studien weisen dabei zwar auf einen zunehmenden Bedeutungsgewinn des Themas und einen Zuwachs ethischer Konsumenten hin, doch spiegelt sich dies nicht im Marktanteil...

In the competitive marketing environment, products serve almost equal utility and functionality, necessitating for the consumers to undergo complex decision making. A varied set of parameters such as price, quality, design and energy efficiency are therefore applied to facilitate comparison...