Showing 1 - 10 of 188
This introduction briefly summarizes each of the fifteen articles included in this special issue on fashion marketing …—luxury status/values, luxury consumer behavior, luxury brand management, and luxury brand counterfeiting—even though many of the …
Persistent link: https://www.econbiz.de/10011050074
importance ? moderate norms-loyalty relationships.----- Methodology: Using a two-study approach focusing on youth, an Australian … generalizablity.----- Practical implications: The significance of both norms suggests that mobile firms should reach youth through … their peers. With youth, social pressure may be influential particularly with hedonic products. However, the different …
Persistent link: https://www.econbiz.de/10009483430
Persistent link: https://www.econbiz.de/10000857470
Persistent link: https://www.econbiz.de/10000861305
The brand enhancement policies of fashion, luxury and design firms play their part in establishing the identity of … global cities. This article analyses the brand enhancement policies with the best impact on the territory (store management …, the fashion and design capital. From this analysis it emerges that, in Milan, fashion, luxury and design firms define …
Persistent link: https://www.econbiz.de/10011149424
mayoría de los adolescentes como “puntos de encuentro”. <h2>Fashion and the Urban Teenager Behavior at Shopping Malls in … behave and their relationship with fashion at shopping malls. Specifically, the paper describes the clothing usage of … initial stages of the fashion purchase process. This research uses the technique of participant observation, complemented by …
Persistent link: https://www.econbiz.de/10011152792
This paper explores the stimuli behind fashion-oriented impulse purchases within physicalshopping environments. The …. Findings mainly suggest that fashion-oriented impulse purchases, especiallyfor clothing,are influenced by a wide variety of …
Persistent link: https://www.econbiz.de/10011152813