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Fashion marketing of luxury brands: Recent research issues and contributions
Ko, Eunju; Megehee, Carol M. - In: Journal of Business Research 65 (2012) 10, pp. 1395-1398
This introduction briefly summarizes each of the fifteen articles included in this special issue on fashion marketing …—luxury status/values, luxury consumer behavior, luxury brand management, and luxury brand counterfeiting—even though many of the …
Persistent link: https://www.econbiz.de/10011050074
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Grundlagen
1988
Persistent link: https://www.econbiz.de/10004557398
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Einzelprobleme
1989
Persistent link: https://www.econbiz.de/10004060299
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Repeat buying : facts, theory and applications
Ehrenberg, Andrew S. C. - 1988 - new ed.
Persistent link: https://www.econbiz.de/10004065057
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Der Einsatz neuer Medien zur gezielten Kundengewinnung im Bereich Jugendmarketing
Herweg, Nikola - 1995 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004258666
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Street trends : how today's alternative youth cultures are creating tomorrow's mainstream markets
Lopiano-Misdom, Janine; DeLuca, Joanne - 1997 - 1. ed.
Persistent link: https://www.econbiz.de/10004351926
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Understanding consumer behavior
Katona, George; Lazarsfeld, Paul F.; Martineau, Pierre - 1964
Persistent link: https://www.econbiz.de/10003258538
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La société des consommateurs
Rochefort, Robert - 1996
Persistent link: https://www.econbiz.de/10004335762
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Values, lifestyles, and psychographics
Kahle, Lynn R. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004347392
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Consumer emancipation and economic development : the case of Thailand
Thorelli, Hans Birger; Sentell, Gerald D. - 1982
Persistent link: https://www.econbiz.de/10004729474