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~language:"und"
~subject:"Mediensektor"
~subject:"Werbung"
~subject:"World"
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Mediensektor
Werbung
World
Fernsehen
257
television
106
USA
85
Television
47
Aufsatzsammlung
38
communication technology
19
Kind
18
radio
18
Publikum
15
Politik
14
Rundfunk
14
Großbritannien
13
TELEVISION
13
Geschichte
12
broadcasting
12
Soziologie
11
Nachrichtensendung
10
mass media
10
media
10
Deutschland
9
advertising
9
TV
8
information technology
8
Gesellschaft
7
Hörerforschung
7
Jugend
7
competition
7
regulation
7
Advertising
6
Bibliographie
6
Communication technology
6
Frau
6
cinema
6
Berichterstattung
5
Deutschland <Bundesrepublik>
5
Film
5
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5
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5
Medienkonsum
5
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10
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165
German
66
French
6
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3
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2
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1
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Mitchell, Alex
2
Blank, David M.
1
Braunschweig, Ernst
1
Brown, Nigel
1
Buck, S. F.
1
Buck, Stephan F.
1
Burger, Alexandre
1
Bush, Ronald F.
1
Bushmann, F. Anthony
1
Consterdine, Guy
1
Downham, John
1
Eberlin, Klaus D.
1
Eckert, Gerhard
1
Ehrenberg, A. S. C.
1
Ernst, Wolfgang
1
Fechler, Christoph
1
Fisher, Franklin M.
1
Gatty, Ronald
1
Grefermann, Klaus
1
Haedrich, Günther
1
Hair, Joseph F.
1
Handwerk, Norbert
1
Hansen, Flemming
1
Harm, Rolf
1
Hartley, Robert F.
1
Henry, Harry
1
Hulks, Robert
1
Kleinsteuber, Hans J.
1
MacDonald, Colin
1
Messmer, Donald J.
1
Monk, D. M.
1
Moore, Thomas A.
1
Parkyn, Roger S.
1
Peterman, John L.
1
Rings, Werner
1
Robinson, Richard
1
Schlötzer, Christiane
1
Sherwood, R.
1
Solomon, Paul J.
1
Stern, Horst
1
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Esomar congress
5
ATV series of technical research studies
4
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
3
Wirtschaft und Werbung : WW ; Fachblatt für d. Werbeberufe ; Organ d. Fachorganisationen
3
"The application of market and social research for more efficient planning" : ESOMAR special groups
2
Die Anzeige : d. Fachzeitschr. für Werbung
2
The American economic review
2
The journal of business : B
2
Brochure
1
Business horizons
1
Commentary : the journal of the Market Research Society
1
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
1
Die neuen Medien, eine Gefahr für die Demokratie?
1
Handbuch des Werbeleiters
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
Ifo Schnelldienst
1
International Chamber of Commerce, Brochure
1
Journal of business research : JBR
1
Kleiner Almanach der Marktforschung
1
Marketing : ZFP ; journal of research and management
1
Orientierungen der Schweizerischen Volksbank
1
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
1
Working paper
1
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ECONIS (ZBW)
39
RePEc
1
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1
Television
viewing behaviour (a pilot observation study)
Mitchell, Alex
- In:
Research in advertising. (5. Annual Conference of the …
,
(pp. 28-33)
.
1963
Persistent link: https://www.econbiz.de/10003632595
Saved in:
2
Testing
television
commercials
Monk, D. M.
- In:
Research in advertising. (5. Annual Conference of the …
,
(pp. 62-69)
.
1963
Persistent link: https://www.econbiz.de/10003634481
Saved in:
3
T.V. advertising pre-testing : the velvet glove number crunching solution
Parkyn, Roger S.
- In:
Esomar congress
(
1976
),
pp. 303-324
Persistent link: https://www.econbiz.de/10003648173
Saved in:
4
Concentration of control and the price of
television
time
Peterman, John L.
- In:
The American economic review
61
(
1971
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10003650595
Saved in:
5
The brand image and advertising effectiveness
Mitchell, Alex
-
1959
Persistent link: https://www.econbiz.de/10003476187
Saved in:
6
Motivation research and the
television
commercial
Henry, Harry
-
1959
Persistent link: https://www.econbiz.de/10003476191
Saved in:
7
Techniques for testing the effect of
television
advertising on sales
Downham, John
-
1959
Persistent link: https://www.econbiz.de/10003476196
Saved in:
8
Sampling in
television
research
Stuart, Alan
-
1960
Persistent link: https://www.econbiz.de/10003476197
Saved in:
9
Medienszene USA : wie d. Zuschauer an d. Werbekunden verkauft wird ; die Auswirkungen d. Kabelfernsehens auf d. amerikan. Medienszene
Schlötzer, Christiane
;
Kleinsteuber, Hans J.
- In:
Die neuen Medien, eine Gefahr für die Demokratie?
,
(pp. 341-354)
.
1984
Persistent link: https://www.econbiz.de/10003603068
Saved in:
10
The nature of TV viewing
Treasure, J. A. P.
- In:
Research in advertising. (5. Annual Conference of the …
,
(pp. 17-27)
.
1963
Persistent link: https://www.econbiz.de/10003695365
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