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Marketing fondamental
Vernette, Eric
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1992
Persistent link: https://www.econbiz.de/10004137349
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La management d'une servuction <<on line>>: quelles caractéristiques et implications pour le marketing?
Sabadie, William
;
Vernette, Eric
- In:
Revue gestion 2000 : actualités perfectionnements
22
(
2005
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6
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pp. 171-196
Persistent link: https://www.econbiz.de/10006641933
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Les courants du marketing: analyse et évaluation
Vernette, Eric
- In:
Gestion 2000
18
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2001
)
4
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pp. 17-46
Persistent link: https://www.econbiz.de/10006657804
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