La management d'une servuction <<on line>>: quelles caractéristiques et implications pour le marketing?
Year of publication: |
2005
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Authors: | Sabadie, William ; Vernette, Eric |
Published in: |
Revue gestion 2000 : actualités perfectionnements. - Louvain-la-Neuve : Recherches et Publ. en Management, ISSN 0773-0543, ZDB-ID 14159788. - Vol. 22.2005, 6, p. 171-196
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