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RePEc
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OLC EcoSci
30
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1
Ein Zwei-Stufen-Modell der Marktreaktion : ein Instrument zur Analyse und Planung des Marketing-Mix-Einsatzes im wettbewerblichen Umfeld
Weber, Adelheid
-
1993
Persistent link: https://www.econbiz.de/10000857819
Saved in:
2
Das strategische Marketingpotential der Unternehmung : [Möglichkeiten und Grenzen der Darstellung und Bewertung im Rahmen des strategischen Marketing]
Richert, Egon
-
1992
Persistent link: https://www.econbiz.de/10000833618
Saved in:
3
Kundenwertmanagement im Retail-Banking : Kundenprofitabilitätsanalyse und Customer-Life-Cycle-Costing am Beispiel einer Universalbank
Knöbel, Ulf
-
1997
Persistent link: https://www.econbiz.de/10004318000
Saved in:
4
Kundensegmentierung, Risikodialog und Risikomanagement für gehobene Privatkunden : eine Betrachtung aus finanzmarktökonomischer Sicht
Verwilghen, Nicholas Stanislas
-
1997
Persistent link: https://www.econbiz.de/10004318018
Saved in:
5
Gewinnbringende Kundenbefragungen : der richtige Weg zum Kunden
Quentin, Wulf
-
1991
Persistent link: https://www.econbiz.de/10004150464
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6
Wie die Marke zur Zielgruppe kommt : Optimale Kundenansprache mit Semiometrie
Petras, André
-
2008
Persistent link: https://www.econbiz.de/10004910026
Saved in:
7
Determinanten der Sportrezeption : Erklärungsmodell und kausalanalytische Validierung am Beispiel der Fußballbundesliga
Beyer, Thomas
-
2006
Persistent link: https://www.econbiz.de/10004920268
Saved in:
8
Beschwerdeverhalten und Kundenwert
Wünschmann, Stefan
-
2007
Persistent link: https://www.econbiz.de/10004921196
Saved in:
9
Case collection der DMV
Krämer, Christian
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000963207
Saved in:
10
Standard-Lexikon Werbung, Verkaufsförderung, Öffentlichkeitsarbeit
Koschnick, Wolfgang J.
-
1996
Persistent link: https://www.econbiz.de/10000920445
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