Gnecchi, Flavio; Ricotti, Paolo - In: Symphonya. Emerging Issues in Management (2001) 1 Brand Equity
Brand portfolio reengineering is the typical process a company uses to set the organization in a complete, harmonious …, and consistent manner; the target is to maximize the value of its brand equity. The more complex and varied are brand … Gruppo Coin the process of store brand portfolio reengineering has entailed a major revision of the organizational model to …
