Purpose: Seeks to, on empirical basis, develop a framework for understanding what really drives price premium and customer-based brand equity for consumer packaged groceries. Design/methodology/approach: Reviews empirical studies made within the area of brand equity and adjacent studies of...

Service has traditionally been a forceful competitive tool in grocery retailing. Lately discount stores has proven to be a winning concept within North European grocery re-tailing and this has evoked a renewed interest in service quality and grocery retailing. The overall aim of this study is to...