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An empirical investigation of the multidimensional nature of perceived risk and related variables
Zikmund, William George - 1973
Persistent link: https://www.econbiz.de/10004843490
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A taxanomy of Black shopping behavior
Zikmund, William G. - In: Journal of retailing 53 (1977) 1, pp. 61-72
Persistent link: https://www.econbiz.de/10003036049
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Business research methods
Zikmund, William G. - 1997 - 5. ed.
Persistent link: https://www.econbiz.de/10004316895
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Marketing
Zikmund, William; D'Amico, Michael - 1986 - 2. ed.
Persistent link: https://www.econbiz.de/10004767946
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Organizational climate : an empirical approach to the perceptual consensus question
Hitt, Michael A.; Zikmund, William G. - In: Review of business and economic research : RBER ; a … 13 (1977) 1, pp. 59-67
Persistent link: https://www.econbiz.de/10002854569
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Abfallrecycling : ein Distributionsproblem
Zikmund, William G.; Stanton, William J. - In: Marketing und Verbraucherpolitik, (pp. 418-427). 1982
Persistent link: https://www.econbiz.de/10003036016
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An investigation of the role of product characteristics in risk perception
Zikmund, William G.; Scott, Jerome E. - In: Review of business and economic research : RBER ; a … 13 (1977) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10003036036
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Recycling solid wastes : a channels-of-distribution problem
Zikmund, William G.; Stanton, William J. - In: Journal of marketing 35 (1971) 3, pp. 34-39
Persistent link: https://www.econbiz.de/10003036046
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Marketing
Zikmund, William G.; D'Amico, Michael - 1989 - 3. ed.
Persistent link: https://www.econbiz.de/10004091100
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Marketing
Zikmund, William G.; D'Amico, Michael
Persistent link: https://www.econbiz.de/10004342569