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Marktforschung
17
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13
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10
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7
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Competitor Orientation. DOI: http://dx.doi.org/10.4468/2001.2.02day
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Day, George S.
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60
Hansen, U.
10
Schoemaker, Paul J.H.
10
Riemer, M.
8
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6
Stauss, B.
6
Joachimsthaler, Erich
4
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3
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of marketing
11
Journal of marketing research : JMR
11
Marketing und Verbraucherpolitik
10
California management review : CMR
8
Harvard business review : HBR
7
Journal of advertising research
5
MIT sloan management review
5
Marketing management : a quarterly business management publication of the American Marketing Association
4
Business Horizons
3
Business horizons
3
California management review
3
Harvard-Business-Manager : das Wissen der Besten
3
Operations research, Management science : OR MS ; the international literature digest
3
Report / Marketing Science Institute
3
Sloan management review
3
Strategic marketing : planning, implementation, and control
3
Atomwirtschaft - Atomtechnik : atw ; offizielles Fachblatt der Kerntechnischen Gesellschaft e.V. (KTG)
2
Consumer behavior : Theory and application
2
Journal of contemporary business
2
Journal of the Academy of Marketing Science
2
Long range planning : LRP ; international journal of strategic management
2
Management Science
2
Management science : journal of the Institute of Management Sciences ; application and theory
2
Marketing Science
2
The journal of business & industrial marketing
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Behavioral and management science in marketing
1
Business policy and strategy : selected readings
1
Business strategy review
1
Consumer behavior : theoretical sources
1
Consumerism : search for the consumer interest
1
Corporate social accounting
1
Energy Policy
1
European management journal : publ. twice a year for the Scottish Business School
1
Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
1
Interfaces : the INFORMS journal on the practice of operations research
1
International Journal of Forecasting
1
Journal of business strategy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
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ECONIS (ZBW)
66
OLC EcoSci
55
USB Cologne (EcoSocSci)
17
RePEc
10
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Ethik in der Marktforschung : ihre praktische Relevanz
Tybout, Alice M.
;
Zaltman, Gerald
- In:
Marketing und Verbraucherpolitik
,
(pp. 118-139)
.
1982
Persistent link: https://www.econbiz.de/10002942109
Saved in:
2
Die Bedeutung des Consumerism für das Marketing
Kotler, Philip
- In:
Marketing und Verbraucherpolitik
,
(pp. 56-70)
.
1982
Persistent link: https://www.econbiz.de/10002238438
Saved in:
3
Laborexperimente und das Paradigma vom Menschen im Labor : bekenntnisse eines beunruhigten Verbraucherforschers
Arndt, Johann
- In:
Marketing und Verbraucherpolitik
,
(pp. 140-153)
.
1982
Persistent link: https://www.econbiz.de/10001864911
Saved in:
4
Das sozioökologische Produkt : Übers. von U. Hansen und M. Riemer
Cracco, Etienne
;
Rostenne, Jacques
- In:
Marketing und Verbraucherpolitik
,
(pp. 229-239)
.
1982
Persistent link: https://www.econbiz.de/10002026810
Saved in:
5
Increasing the effectiveness of marketing research
Aaker, David A.
;
Day, George S.
- In:
California management review
23
(
1980
)
2
,
pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
Saved in:
6
Corporate responses to consumerism pressures
Aaker, David A.
;
Day, George S.
- In:
Harvard business review : HBR
50
(
1972
)
6
,
pp. 114-124
Persistent link: https://www.econbiz.de/10001784512
Saved in:
7
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10004255067
Saved in:
8
Marketing research : private and public sector decisions
Aaker, David A.
;
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10004601582
Saved in:
9
A Guide to Consumerism - What is it, where did it come from, and where is it going? A reprint article from the Journal of Marketing.
Day, George S.
;
Aaker, David A.
- In:
Marketing management : a quarterly business management …
6
(
1997
)
1
,
pp. 44
Persistent link: https://www.econbiz.de/10007250811
Saved in:
10
Marketing research
Aaker, David A.
;
Day, George S.
-
1986
-
3. ed., 1. [Dr.]
Persistent link: https://www.econbiz.de/10004054041
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