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Developing effective corporate consumer information programs
Aaker, David A. - In: Business horizons 25 (1982) 1, pp. 32-39
Persistent link: https://www.econbiz.de/10003461455
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How to select a business strategy
Aaker, David A. - In: California management review 26 (1984) 3, pp. 167-175
Persistent link: https://www.econbiz.de/10003461459
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Organizing a strategic information scanning system
Aaker, David A. - In: California management review 25 (1983) 2, pp. 76-83
Persistent link: https://www.econbiz.de/10003461483
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The social and economic effects of advertising
Aaker, David A. - In: Consumerism : search for the consumer interest, (pp. 174-193). 1978
Persistent link: https://www.econbiz.de/10003461509
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A measure of brand acceptance
Aaker, David A. - In: Journal of marketing research : JMR 9 (1972) 2, pp. 160-167
Persistent link: https://www.econbiz.de/10001784008
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Toward a normative model of promotional decision making
Aaker, David A. - In: Management science : journal of the Institute of … 19 (1973) 6, pp. 593-603
Persistent link: https://www.econbiz.de/10001784225
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ADMOD : an advertising decision model
Aaker, David A. - In: Journal of marketing research : JMR 12 (1975) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10001784401
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Management science in marketing : the state of the art
Aaker, David A. - In: Interfaces : the INFORMS journal on the practice of … 3 (1973) 4, pp. 17-31
Persistent link: https://www.econbiz.de/10001784684
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A new method for evaluating stochastic models of brand choice
Aaker, David A. - In: Journal of marketing research : JMR 7 (1970) 3, pp. 300-306
Persistent link: https://www.econbiz.de/10001784743
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Developing business strategies
Aaker, David A. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10004135592