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ECONIS (ZBW)
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ArchiDok
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1
An empirical evaluation of a composite heterogeneous model choice and purchase timing behavior
Zufryden, Fred S.
- In:
Management science : journal of the Institute for …
24
(
1978
)
7
,
pp. 761-773
Persistent link: https://www.econbiz.de/10003718925
Saved in:
2
An empirical investigation of multidimensional scaling and multidimensional unfolding to predict brand purchasing behavior
Moinpour, Reza
-
1970
Persistent link: https://www.econbiz.de/10002506508
Saved in:
3
Product differentiation advantages of pioneering brands
Schmalensee, Richard
- In:
The American economic review
72
(
1982
)
3
,
pp. 349-365
Persistent link: https://www.econbiz.de/10002785315
Saved in:
4
Comparative advertising, inoculation theory, and the prevention of attitude change among brand loyal consumers
Abramson, Joseph
-
1978
Persistent link: https://www.econbiz.de/10000054899
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5
Prediction of consumer choice and demand forecasting
Agarwal, Manoj Kumar
-
1978
Persistent link: https://www.econbiz.de/10000055066
Saved in:
6
A multibrand stochastic model compounding heterogeneous Erlang timing and multinominal choice processes
Jeuland, Abel P.
;
Bass, Frank M.
;
Wright, Gordon P.
- In:
Operations research
28
(
1980
)
2
,
pp. 255-277
Persistent link: https://www.econbiz.de/10003482587
Saved in:
7
The interaction effect of prefernce and availability on brand switching and market share
Jeuland, Abel P.
- In:
Management science : journal of the Institute for …
25
(
1979
)
10
,
pp. 953-965
Persistent link: https://www.econbiz.de/10003585743
Saved in:
8
Innovationsbereitschaft, Markentreue und Kaufvolumen der Käufer als Grundlage einer Umsatzprognose
Kaas, Klaus Peter
- In:
Konsumentenverhalten und Marketing : Arbeitspapiere des …
,
(pp. 214-235)
.
1973
Persistent link: https://www.econbiz.de/10003593444
Saved in:
9
Markentreue beim Kauf von Konsumgütern : ergebnisse einer empirischen Untersuchung
Kroeber-Riel, Werner
;
Trommsderff, Volker
- In:
Konsumentenverhalten und Marketing : Arbeitspapiere des …
,
(pp. 57-82)
.
1973
Persistent link: https://www.econbiz.de/10003609250
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10
Der
Markenartikel
im Urteil der
Verbraucher
Eine sozialpsychologische Untersuchung des Instituts für Demoskopie Allensbach/Bodensec
Kruse, Albrecht
- In:
Markenartikel : das Magazin für Markenführung
21
(
1959
),
pp. 793-808
Persistent link: https://www.econbiz.de/10003610004
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