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Managerial marketing : perspectives and viewpoints ; a source book
Kelley, Eugene J.; Lazer, William - 1967 - 3. ed
Persistent link: https://www.econbiz.de/10002231131
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Was man an der Harvard Business School nicht lernt
MacCormack, Mark H. - 1985
Persistent link: https://www.econbiz.de/10004779814
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Basic marketing management
Dalrymple, Douglas J.; Parsons, Leonard J. - 1995
Persistent link: https://www.econbiz.de/10004247157
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Modernes Marketing-Management : Grundlagen, Produktinnovation, Prognosemodelle
Witt, Jürgen (contributor) - 1983
Persistent link: https://www.econbiz.de/10004618741
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Marketing-Management : [Hauptbd.]
1982 - 4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10004005442
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Sales force management
Davis, Kenneth Rexton; Webster jr., Frederick E. - 1968
Persistent link: https://www.econbiz.de/10002076075
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Die Bestimmung von Produkt-Markt-Feldern als Kernproblem bei der Bildung strategischer Geschäftseinheiten
Kremer, Hans-Hermann - 1986
Persistent link: https://www.econbiz.de/10004584389
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Näher zum Kunden : Kommunikation nach aussen
Belz, Christian (contributor); Balmer, Hans (contributor) - 1996
Persistent link: https://www.econbiz.de/10004309329
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Marketing management : providing, communicating and delivering value
Bradley, Frank - 1995
Persistent link: https://www.econbiz.de/10004248632
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Marketing management : ¬a strategic planning approach
Buell, Victor P. - 1984
Persistent link: https://www.econbiz.de/10004122268