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Woodside, Arch G. - In: Marquette business review 19 (1975) 3, pp. 134-142

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Schmidt, David C.; Preston, Ivan L. - In: Journal of advertising research 9 (1969) 3, pp. 13-16

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Guest, Lester - In: Journal of advertising research 10 (1970) 2, pp. 29-33

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Kanter, Donald L. - In: Readings in advertising and promotion strategy, (pp. 35-45). 1968

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Wortzel, Lawrence H.; Frisbie, John M. - In: Journal of marketing 38 (1974) 4, pp. 41-46

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Hira, Labh Singh - 1975

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Stafford, James E.; Birdwell, Al E.; Tassel, Charles E. van - In: Journal of advertising research 10 (1970) 2, pp. 15-20

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Nelson, Philip - In: Journal of political economy 82 (1974) 4, pp. 729-754

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Krugman, Herbert E. - In: Harvard business review : HBR 53 (1975) 2, pp. 96-103

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Pierson, James H. S. - 1974

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