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Effective decision aids in marketing
Wensley, Robin - In: London Business School journal 2 (1977) 3, pp. 12-17
Persistent link: https://www.econbiz.de/10003705077
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Strategic marketing : betas, boxes or basics
Wensley, Robin - In: Strategic marketing : planning, implementation, and control, (pp. 298-315). 1984
Persistent link: https://www.econbiz.de/10002967106
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When do the interests of academics and managers converge?
Day, George S. - In: Business horizons 22 (1979) 3, pp. 48-54
Persistent link: https://www.econbiz.de/10003523201
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Analytical approaches to strategic market planning
Day, George S. - In: Review of marketing : 1981, (pp. 89-105). 1981
Persistent link: https://www.econbiz.de/10002061279
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Attitude change and the relative influence of media and word-of-mouth sources
Day, George S. - In: Models of buyer behavior, (pp. 199-217). 1974
Persistent link: https://www.econbiz.de/10002061283
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Attitude change, media and word of mouth
Day, George S. - In: Journal of advertising research 11 (1971) 6, pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
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Attitude stability changeability, and predictive ability
Day, George S. - In: Consumer behavior : Theory and application, (pp. 130-146). 1974
Persistent link: https://www.econbiz.de/10002061305
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Diagnosing the product portfolio
Day, George S. - In: Business policy and strategy : selected readings, (pp. 296-316). 1979
Persistent link: https://www.econbiz.de/10002061416
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A descripting and evaluation of the design of the buyer behavior research project
Day, George S. - In: Consumer behavior : Theory and application, (pp. 33-43). 1974
Persistent link: https://www.econbiz.de/10002061424
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Diagnosing the product portfolio
Day, George S. - In: Views of marketing : a reader, (pp. 98-113). 1979
Persistent link: https://www.econbiz.de/10002061428