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Marketing theory with a strate...
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Marktforschung
11
Vereinigte Staaten
5
Verbraucher
4
Markenartikel
3
Marketingforschung
3
Produktgestaltung
3
Absatz
2
Absatzplanung
2
Innovation
2
Kanada
2
Marketing
2
Strategisches Management
2
Absatzforschung
1
Absatzplannung
1
Absatzpolitik
1
Absatzzone
1
Aufsatzsammlung
1
Betriebsplanung
1
Betriebswirtschaftliche Verfahrensforschung
1
Competitor Orientation. DOI: http://dx.doi.org/10.4468/2001.2.02day
1
Customer Orientation
1
Disciplinary Rigour
1
Entscheidung
1
Interview
1
Kalifornien
1
Kapitalanlage Portefeuilleplanung
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Lagerhaltung
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Management Research
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Market Orientation
1
Market-Driven Management
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Market-Driven Organizations
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Marketingstrategie
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1
Public Funding
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Article
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English
138
German
3
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Day, George S.
79
Wensley, Robin
27
Schoemaker, Paul J.H.
10
Aaker, David A.
6
Caswill, Chris
2
Dibb, Sally
2
Faria, Alex
2
Grundy, Tony
2
Montgomery, David B.
2
Shocker, Allan D.
2
Weitz, Barton A.
2
Adams, Marjorie E.
1
Anderson, Erin
1
Assael, Henry
1
Bens, Katrina J.
1
Biervert, Bernd
1
Brandt, William K.
1
Brownlie, Douglas
1
Contardo, Ianna
1
Deighton, John
1
Derber, Charles
1
Deutscher, Terry
1
Dougherty, Deborah
1
Dunkelberg, William C.
1
Fein, Adam J.
1
Gold, Bela
1
Gummesson, Evert
1
Heeler, Roger M.
1
Howland, Samantha
1
Hunt, Shelby D.
1
Kuczmarski, Thomas D.
1
Kumar, V.
1
Lima, Marcos
1
Liu, Hong
1
McGahan, Anita M.
1
Melillo, Larry
1
Myers, John G.
1
Narayandas, Das
1
Nedungadi, Prakash
1
Parayre, Roch
1
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of marketing
8
Journal of marketing research : JMR
5
MIT sloan management review
5
Business strategy review
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Strategic marketing : planning, implementation, and control
4
California management review : CMR
3
European journal of marketing : EJM
3
Harvard business review : HBR
3
Journal of advertising research
3
Sloan management review
3
Consumer behavior : Theory and application
2
European management journal : publ. twice a year for the Scottish Business School
2
Journal of contemporary business
2
Journal of marketing management : MM
2
Journal of the Academy of Marketing Science
2
Long range planning : LRP ; international journal of strategic management
2
Operations research, Management science : OR MS ; the international literature digest
2
The journal of business & industrial marketing
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Behavioral and management science in marketing
1
British journal of management : BJM
1
Business History
1
Business Horizons
1
Business history
1
Business horizons
1
Business policy and strategy : selected readings
1
California management review
1
Consumer behavior : theoretical sources
1
Corporate social accounting
1
European Management Journal
1
European management review : the journal of the European Academy of Management
1
Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Business Research
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
London Business School journal
1
MPRA Paper
1
Macromarketing: a Canadian perspective
1
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OLC EcoSci
56
ECONIS (ZBW)
37
RePEc
7
USB Cologne (EcoSocSci)
6
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1
Effective decision aids in marketing
Wensley, Robin
- In:
London Business School journal
2
(
1977
)
3
,
pp. 12-17
Persistent link: https://www.econbiz.de/10003705077
Saved in:
2
Strategic marketing : betas, boxes or basics
Wensley, Robin
- In:
Strategic marketing : planning, implementation, and control
,
(pp. 298-315)
.
1984
Persistent link: https://www.econbiz.de/10002967106
Saved in:
3
When do the interests of academics and managers converge?
Day, George S.
- In:
Business horizons
22
(
1979
)
3
,
pp. 48-54
Persistent link: https://www.econbiz.de/10003523201
Saved in:
4
Analytical approaches to strategic market planning
Day, George S.
- In:
Review of marketing : 1981
,
(pp. 89-105)
.
1981
Persistent link: https://www.econbiz.de/10002061279
Saved in:
5
Attitude change and the relative influence of media and word-of-mouth sources
Day, George S.
- In:
Models of buyer behavior
,
(pp. 199-217)
.
1974
Persistent link: https://www.econbiz.de/10002061283
Saved in:
6
Attitude change, media and word of mouth
Day, George S.
- In:
Journal of advertising research
11
(
1971
)
6
,
pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
Saved in:
7
Attitude stability changeability, and predictive ability
Day, George S.
- In:
Consumer behavior : Theory and application
,
(pp. 130-146)
.
1974
Persistent link: https://www.econbiz.de/10002061305
Saved in:
8
Diagnosing the product portfolio
Day, George S.
- In:
Business policy and strategy : selected readings
,
(pp. 296-316)
.
1979
Persistent link: https://www.econbiz.de/10002061416
Saved in:
9
A descripting and evaluation of the design of the buyer behavior research project
Day, George S.
- In:
Consumer behavior : Theory and application
,
(pp. 33-43)
.
1974
Persistent link: https://www.econbiz.de/10002061424
Saved in:
10
Diagnosing the product portfolio
Day, George S.
- In:
Views of marketing : a reader
,
(pp. 98-113)
.
1979
Persistent link: https://www.econbiz.de/10002061428
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