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Dynamic competitive strategy & product life cycles
Wasson, Chester Reynolds - 1974
Persistent link: https://www.econbiz.de/10000661253
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Brand loyalty and barriers to entry
Schmalensee, Richard - In: Southern economic journal 40 (1974) 4, pp. 579-588
Persistent link: https://www.econbiz.de/10002785074
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Product and market management
Foster, Douglas W. - 1972
Persistent link: https://www.econbiz.de/10002164222
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Marketing és gazdaságos gyártmányfejlesztés : (Szerk. Gáspár István, ellenőrizte és a bev. írta Forgács Tibor)
Gáspár, István - 1968
Persistent link: https://www.econbiz.de/10002269827
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Decision procedures using purchase panel data for new product introductions
Shoemaker, Robert Worrall - 1972
Persistent link: https://www.econbiz.de/10002814938
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Zur Frage der Produktvariation
Skala, Heinz J. - In: Journal of business economics : JBE 39 (1969) 3, pp. 153-162
Persistent link: https://www.econbiz.de/10002817957
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Product differentation and market segmentation as alternative marketing strategies
Smith, Wendell R. - In: Marketing management and the Indian economy, (pp. 118-126). 1970
Persistent link: https://www.econbiz.de/10002821219
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The product life cycle : a key to strategic marketing planning
Smallwood, John E. - In: MSU business topics 21 (1973) 1, pp. 29-35
Persistent link: https://www.econbiz.de/10002825275
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Consumer perceptions of product warranties and their implications for retail strategy
Wilkes, Robert E.; Wilcox, James B. - In: Journal of business research : JBR 4 (1976) 1, pp. 35-43
Persistent link: https://www.econbiz.de/10003001132
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An exploratory study of 'corporate venturing' : a new product innovation strategy used by some major corporations
Hippel, Eric Arthur von - 1973
Persistent link: https://www.econbiz.de/10002846971