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Optimal control of sales force effort in time
Tapiero, Charles S.; Farley, John U. - In: Management science : journal of the Institute for … 21 (1975) 9, pp. 976-985
Persistent link: https://www.econbiz.de/10002924997
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Optimal Control of Sales Force Effort in Time
Tapiero, Charles S.; Farley, John U. - In: Management Science 21 (1975) 9, pp. 976-985
This paper examines the temporal effects of alternative procedures for controlling sales force effort, particularly when the effect of such effort is felt in both current and future periods. Related informational requirements for both firm and salesmen are also discussed in terms of nonzero sum...
Persistent link: https://www.econbiz.de/10009214577
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"Brand loyalty" and the economics of information
Farley, John U. - In: The journal of business : B 37 (1964) 4, pp. 370-381
Persistent link: https://www.econbiz.de/10002140273
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Fertility : a new trend for a global business
Farley, John U. - In: The Columbia journal of world business : publ. … 4 (1969) 3, pp. 13-18
Persistent link: https://www.econbiz.de/10002140316
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An optimal plan for salesmen's compensation
Farley, John U. - In: Journal of marketing research : JMR 1 (1964) 2, pp. 39-43
Persistent link: https://www.econbiz.de/10002140360
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An optimal plan for salesmen's compensation
Farley, John U. - In: Mathematical models in marketing, (pp. 200-210). 1971
Persistent link: https://www.econbiz.de/10002140365
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An optimal plan for salesmen's compensation
Farley, John U. - In: Applications of management sciences in marketing, (pp. 379-390). 1970
Persistent link: https://www.econbiz.de/10002140374
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[Besprechung von:] Patterns of market behavior [Essays in honor of Philip Taft.] Ed. by Michael J. Brennan. Providence /R.I. 1965
Farley, John U. - In: Econometrica : journal of the Econometric Society, an … 34 (1966) 4, pp. 906-907
Persistent link: https://www.econbiz.de/10002140411
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Why does "brand loyalty" vary over products?
Farley, John U. - In: Journal of marketing research : JMR 1 (1964) 4, pp. 9-14
Persistent link: https://www.econbiz.de/10002140507
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A generalization of the Nerlove-Arrow model to multi-firms advertising under uncertainty
Tapiero, Charles S. - In: Management science : journal of the Institute for … 25 (1979) 9, pp. 907-915
Persistent link: https://www.econbiz.de/10003691800