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1
Demand and supply determinants of advertising intensity among convenience goods
Meisel, John B.
- In:
Southern economic journal
46
(
1979
)
1
,
pp. 233-243
Persistent link: https://www.econbiz.de/10002482662
Saved in:
2
Consumer behavior, retailer power and market performance in consumer goods industries
Porter, Michael E.
- In:
The review of economics and statistics
56
(
1974
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10002666023
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3
Market structure and innovation : a survey
Kamien, Morton I.
;
Schwartz, Nancy L.
- In:
Journal of economic literature
13
(
1975
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10002206477
Saved in:
4
Expediting research results to successful production and sales
Secrist, Horace
- In:
Research management
5
(
1962
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10002849357
Saved in:
5
Market structure and firms' R & D behavior
Needham, Douglas
- In:
The journal of industrial economics
23
(
1975
)
4
,
pp. 241-255
Persistent link: https://www.econbiz.de/10002571230
Saved in:
6
Werbewirkung und Werbeerfolgskontrolle
Meyer, Paul Werner
-
1965
Persistent link: https://www.econbiz.de/10000521984
Saved in:
7
The effects of advertising on intra-industry shifts in demand
Grabowski, Henry G.
-
1976
Persistent link: https://www.econbiz.de/10000162155
Saved in:
8
How much to spend for advertising
MacNiven, Malcolm A.
(
ed.
)
-
1969
Persistent link: https://www.econbiz.de/10000053329
Saved in:
9
Advertising, sales response functions
Rao, Ambar G.
;
Miller, Peter B.
- In:
Journal of advertising research
15
(
1975
)
2
,
pp. 7-15
Persistent link: https://www.econbiz.de/10002682340
Saved in:
10
Werbe-Streuung, Werbe-Strategie
Molkenthin, Jürgen
- In:
Journal für Marktforschung
32
(
1970
),
pp. 19-43
Persistent link: https://www.econbiz.de/10002505520
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