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ECONIS (ZBW)
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1
How to you spell relief? : private regulation of advertising under section 43 (a) of the Lanham Act
Keller, Bruce P.
- In:
The Trademark reporter
75
(
1985
)
3
,
pp. 227-248
Persistent link: https://www.econbiz.de/10002217060
Saved in:
2
Consumer perceptions of retail advertising with overstated price savings
Keiser, Stephen K.
;
Krum, James R.
- In:
Journal of retailing
52
(
1976
)
3
,
pp. 27-36
Persistent link: https://www.econbiz.de/10002185329
Saved in:
3
The effect of documented versus undocumented advertising claims
Etzel, Michael J.
;
Knight jr., E. Leon
- In:
Journal of consumer affairs : official publication of …
10
(
1976
)
2
,
pp. 233-238
Persistent link: https://www.econbiz.de/10002128431
Saved in:
4
Supermarket chains' responses to FTC's regulation concerning out-of-stock and price discrepancies in advertised food specials
Hendon, Donald W.
- In:
Journal of retailing
52
(
1976
)
2
,
pp. 13-22
Persistent link: https://www.econbiz.de/10002797786
Saved in:
5
Berichtigungswerbung, Zielsetzung, Probleme und Ansätze zur Messung ihrer Wirkungen
Stauss, Bernd
- In:
Marketing und Verbraucherpolitik
,
(pp. 352-368)
.
1982
Persistent link: https://www.econbiz.de/10002864093
Saved in:
6
The effects of FTC advertising regulation
Peltzman, Sam
;
Joskow, Paul L.
;
Nelson, Phillip
- In:
The journal of law & economics
24
(
1981
)
3
,
pp. 403-448
Persistent link: https://www.econbiz.de/10002620596
Saved in:
7
Ethical issues in advertising
Goldman, Alan
- In:
Just business : new introductory essays in business ethics
,
(pp. 235-270)
.
1983
Persistent link: https://www.econbiz.de/10002466263
Saved in:
8
Deception in advertising : a conceptual approach
Gardner, David M.
- In:
Journal of marketing
39
(
1975
)
1
,
pp. 40-46
Persistent link: https://www.econbiz.de/10002398476
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9
A logitudinal study of corrective advertising
Dyer, Robert F.
;
Kuehl, Phillip G.
- In:
Journal of marketing research : JMR
15
(
1978
)
1
,
pp. 39-48
Persistent link: https://www.econbiz.de/10002104414
Saved in:
10
A model statute to regulate unfair advertising and sales practices in Alabama
Harris, James Robert
-
1973
Persistent link: https://www.econbiz.de/10002641466
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