Deception in advertising : a conceptual approach
Year of publication: |
1975
|
---|---|
Authors: | Gardner, David M. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 39.1975, 1, p. 40-46
|
Subject: | Werbungsgesinnung | Vereinigte Staaten |
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