A model statute to regulate unfair advertising and sales practices in Alabama

Consumerism: Search for the consumer interest

Aaker, David A., (1971)

Advertising 1972 : Hearings, Ninety-second Congress, second session, on S. 1461, to require the furnishing of documentation of claims concerning safety, performance, efficacy, characteristics, and comparative price of advertised products and services [and] S. 1753 amendment no. 1118 to establish a National Institute of Advertising, Marketing, Society. May 16, 18, and 31, 1972

(1972)

Detecting deception in advertising

Armstrong, Gary M., (1975)