Narrow search
Showing 1 - 10 of 109
Cover Image
Bayesian decision theory in advertising
Green, Paul E. - In: Marketing models : Quantitative and behavioral, (pp. 280-295). 1968
Persistent link: https://www.econbiz.de/10003563378
Cover Image
The computer's place in business planning: a Bayesian approach
Green, Paul E. - In: Marketing and the computer, (pp. 278-300). 1965
Persistent link: https://www.econbiz.de/10003563380
Cover Image
Applications of decision theory in pricing strategy
Green, Paul E. - In: Prices : issues in theory, practice, and public policy, (pp. 141-167). 1967
Persistent link: https://www.econbiz.de/10002539105
Cover Image
Bayesian classification procedures in analyzing customer characteristics
Green, Paul E. - In: Advertising management, (pp. 258-270). 1965
Persistent link: https://www.econbiz.de/10002539136
Cover Image
Bayesian classification procedures in analyzing customer characteristics
Green, Paul E. - In: Journal of marketing research : JMR 1 (1964) 2, pp. 44-50
Persistent link: https://www.econbiz.de/10002539149
Cover Image
Bayesian decision theory in advertising
Green, Paul E. - In: Journal of advertising research 2 (1962) 4, pp. 33-41
Persistent link: https://www.econbiz.de/10002539158
Cover Image
Bayesian decision theory in advertising
Green, Paul E. - In: Marketing models : quantitative and behavioral, (pp. 280-295). 1964
Persistent link: https://www.econbiz.de/10002539170
Cover Image
Bayesian decision theory in pricing strategy
Green, Paul E. - In: Marketing models : quantitative and behavioral, (pp. 298-312). 1964
Persistent link: https://www.econbiz.de/10002539185
Cover Image
Bayesian decision theory in pricing strategy
Green, Paul E. - In: Readings in marketing : the qualitative and …, (pp. 416-431). 1967
Persistent link: https://www.econbiz.de/10002539200
Cover Image
Bayesian decision theory in pricing strategy
Green, Paul E. - In: Journal of marketing 27 (1963) 1, pp. 5-14
Persistent link: https://www.econbiz.de/10002539216