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Why people buy : motivation research and its successful application
Cheskin, Louis - 1960
Persistent link: https://www.econbiz.de/10001998310
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Advertising as a factor in distribution
1944
Persistent link: https://www.econbiz.de/10003372205
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Are there fashion cycles in creative advertising?
Kelley, William T.; Duke, Robert G. - In: Journal of marketing 26 (1962) 4, pp. 18-26
Persistent link: https://www.econbiz.de/10002232411
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The role of sales promotion : "plus" ingredient of the marketing mix
Frey, Albert W. - 1957
Persistent link: https://www.econbiz.de/10003240020
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The cost effectiveness approach to industrial space buying
Kidder, Nathaniel R. - In: Journal of marketing 19 (1955) 4, pp. 338-345
Persistent link: https://www.econbiz.de/10002215373
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Effective Merchandising with premiums
Meredith, George - 1962
Persistent link: https://www.econbiz.de/10002297539
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Markt- und Meinungsforschung in den USA : Bericht über d. Studienmission TA 31-139,1953. Von Alfred W. Klein
Klein, Alfred Wilhelm - 1954
Persistent link: https://www.econbiz.de/10002310798
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Pretesting advertising
Wolfe, Deane; Brown, James K.; Greenberg, Stephen H. - 1963
Persistent link: https://www.econbiz.de/10003209270
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Management, marketing, and public policy : three keynote talks
Eppert, Ray R.; Morgens, Howard J.; Buetow, Herbert P. - 1963
Persistent link: https://www.econbiz.de/10003184174