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ECONIS (ZBW)
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1
Marketing : current problems and theories ; Indiana marketing symposium
Umemura, George M.
;
Canoyer, Helen G.
;
Edwards, Corwin D.
; …
-
1952
Persistent link: https://www.econbiz.de/10000608362
Saved in:
2
Readings in marketing
MacNair, Malcolm P.
;
Hansen, Harry L.
-
1956
-
2. Aufl
Persistent link: https://www.econbiz.de/10000608364
Saved in:
3
The Role of marketing research in new ventures : Papers
1977
Persistent link: https://www.econbiz.de/10000019038
Saved in:
4
Substitution effects in consumer expenditures
Christensen, Laurits R.
- In:
Business economics : the journal of the National …
10
(
1975
)
1
,
pp. 58-63
Persistent link: https://www.econbiz.de/10001998167
Saved in:
5
Why people buy : motivation research and its successful application
Cheskin, Louis
-
1960
Persistent link: https://www.econbiz.de/10001998310
Saved in:
6
Increasing the effectiveness of the marketing effort
Rich, Stuart U.
- In:
Oregon business review
24
(
1965
)
3
,
pp. 1-7
Persistent link: https://www.econbiz.de/10002681645
Saved in:
7
A comprehensive classified marketing bibliography
Revzan, David Allen
-
1951
Persistent link: https://www.econbiz.de/10002684660
Saved in:
8
Time changes in perception : a longitudinal application of multi-dimensional scaling
Moinpour, Reza
;
McCullough, James M.
;
MacLachlan, Douglas L.
- In:
Journal of marketing research : JMR
13
(
1976
)
3
,
pp. 245-253
Persistent link: https://www.econbiz.de/10002506493
Saved in:
9
Promotional strategy in a high-technology industry
Schlissel, Martin R.
- In:
Journal of economics & business
26
(
1973
)
1
,
pp. 67-73
Persistent link: https://www.econbiz.de/10002783364
Saved in:
10
Customer analysis : a profit building tool
1968
Persistent link: https://www.econbiz.de/10003076675
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