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Marketingtheorie, quo vadis? : Bemerkungen zur Abgrenzung d. Marketingdisziplin
Meffert, Heribert; Bruhn, Manfred - 1976
Persistent link: https://www.econbiz.de/10000162416
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Marketing : an introductory text
Baker, Michael John - 1979 - 3. ed
Persistent link: https://www.econbiz.de/10000042161
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Le marketing de l'achat industriel
Lefebvre, Jacques - 1979
Persistent link: https://www.econbiz.de/10000004498
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Om handlingsparametrenes inddeling og deres anvendelse på markedssegmenter, Noter til "pristeori eller parameterteori"
Rasmussen, Arne - 1969
Persistent link: https://www.econbiz.de/10002681662
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Managerial application potential of multiattribute choice models
Möller, Kristian - 1978
Persistent link: https://www.econbiz.de/10002505103
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Application of multi-attribute models of attitude in marketing
Moinpour, Reza; Wiley, James B. - In: Journal of business administration : publication of the … 5 (1974) 2, pp. 3-16
Persistent link: https://www.econbiz.de/10002506483
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Woorden, woorden, niets dan woorden
Schravendijk, J. P. van - In: Handreiking : aspecten van het ondernemen in deze dagen, (pp. 200-208). 1982
Persistent link: https://www.econbiz.de/10002784049
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Elementi di teoria del marketing
Scott, Walter G. - 1977
Persistent link: https://www.econbiz.de/10002786638
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Towards a definition of social and societal marketing
El-Ansary, Adel I. - In: Middle East management review 1 (1976) 1, pp. 106-111
Persistent link: https://www.econbiz.de/10002110890
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Heuristic models of the marketing process
Emery, F. E. - In: Human relations 15 (1962) 1, pp. 63-76
Persistent link: https://www.econbiz.de/10002114865