Application of multi-attribute models of attitude in marketing
Reza Moinpour and James B. Wiley
| Year of publication: |
1974
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|---|---|
| Authors: | Moinpour, Reza ; Wiley, James B. |
| Published in: |
Journal of business administration : publication of the Faculty of Commerce and Business Administration, University of British Columbia. - Vancouver : University of British Columbia, ISSN 0021-941X, ZDB-ID 410457-2. - Vol. 5.1974, 2, p. 3-16
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| Subject: | Absatztheorie |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002506483