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Silk, Alvin J. - In: Market segmentation : concepts and applications, (pp. 206-224). 1972

Persistent link: https://www.econbiz.de/10003680541

Kalwani, Manohar U.; Silk, Alvin J. - In: New-product forecasting : models and applications, (pp. 371-385). 1981

Persistent link: https://www.econbiz.de/10002182146

Silk, Alvin J.; Geiger, Frank P. - In: Journal of marketing research : JMR 9 (1972) 1, pp. 22-26

Persistent link: https://www.econbiz.de/10002828909

Silk, Alvin J.; Stern, Louis William - In: Business history review 37 (1963) 3, pp. 182-199

Persistent link: https://www.econbiz.de/10002828931

Silk, Alvin J.; Urban, Glen L. - In: Journal of marketing research : JMR 15 (1978) 2, pp. 171-191

Persistent link: https://www.econbiz.de/10002828966

Silk, Alvin J.; Urban, Glen L. - In: New-product forecasting : models and applications, (pp. 205-248). 1981

Persistent link: https://www.econbiz.de/10002829029

Lilien, Gary L.; Silk, Alvin J.; Choffray, Jean-Marie - In: Journal of marketing 40 (1976) 1, pp. 16-24

Persistent link: https://www.econbiz.de/10002235977

Lilien, Gary L.; Silk, Alvin J.; Choffray, Jean-Marie - In: Readings in basic marketing, (pp. 252-266). 1978

Persistent link: https://www.econbiz.de/10002235997

Montgomery, David B.; Silk, Alvin J.; Zaragoza, Carlos E. - In: Entscheidungshilfen im Marketing, (pp. 182-210). 1977

Persistent link: https://www.econbiz.de/10002509733

Montgomery, David Bruce; Silk, Alvin J. - In: Management science : journal of the Institute for … 18 (1972) 10, pp. B485-B501

Persistent link: https://www.econbiz.de/10002509754