Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"und"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbung als Investition
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbungsbetrieb
448
Vereinigte Staaten
152
Marktforschung
22
Werbungsausgaben
20
Werbung
18
Großbritannien
13
Werbungsmittel
12
Preisgestaltung
11
Wettbewerbsbeschränkung
10
Absatzpolitik
9
Deutschland
9
Rundfunkwerbung
8
Verbraucher
8
Marktpsychologie
7
Produktgestaltung
7
Werbungsunternehmung
7
Markenartikel
6
Marktform Oligopol
6
Werbungsforschung
6
Werbungspolitik
6
Wirtschaftskonzentration
6
Absatz
5
Einzelhandelsbetrieb
5
Australien
4
Betriebsertrag
4
Programming
4
Schwarze Menschen
4
Tabakmarkt
4
Werbungspsychologie
4
Wettbewerb
4
Absatzzone
3
Handelsselbstbedienung
3
Markt
3
Marktform
3
Rundfunk
3
Unternehmungsgewinn
3
Verbrauchstheorie
3
Absatzplanung
2
Agrarmarkt
2
Betriebsrechnungswesen
2
more ...
less ...
Type of publication
All
Article
374
Book / Working Paper
74
Type of publication (narrower categories)
All
Mikroform
1
Language
All
Undetermined
English
66
German
65
French
2
Swedish
1
Author
All
Simon, Julian Lincoln
8
Bass, Frank M.
4
Dhalla, Nariman K.
4
Lambin, Jean-Jacques
4
Silk, Alvin J.
4
Weiss, Doyle L.
4
Clarke, Darral G.
3
Ehrenberg, A. S. C.
3
Grass, Robert C.
3
Houston, Franklin S.
3
Korndörfer, Wolfgang
3
Kuehn, Alfred A.
3
Little, John D. C.
3
Metwally, M. M.
3
Picconi, Mario J.
3
Simon, Julian L.
3
Wallace, Wallace H.
3
Ward, Ronald W.
3
Winer, Russell S.
3
Woodside, Arch G.
3
Barban, Arnold M.
2
Bearden, William O.
2
Benson, Purnell H.
2
Blattberg, Robert C.
2
Bogart, Leo
2
Bowey, Angela M.
2
Broadbent, Simon
2
Buzzell, Robert D.
2
Cohen, Dorothy
2
Comanor, William S.
2
Corkindale, David
2
Crosier, Keith
2
Dean, Joel
2
Dunn, S. Watson
2
Eiler, Doyle A.
2
Ekelund jr., Robert B.
2
Engel, James F.
2
Fenwick, Ian
2
Fothergill, J. E.
2
Grabowski, Henry G.
2
more ...
less ...
Institution
All
American Management Association
2
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
1
American Enterprise Institute for Public Policy Research
1
Association Nationale Advertisers
1
Bristol-Myers
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
Gruner + Jahr AG & Co, Marketing Service
1
Institute of Practitioners in Advertising
1
London Press Exchange Limited
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
Yankelovich, Skelly & White, Inc.
1
more ...
less ...
Published in...
All
Journal of advertising research
61
Journal of marketing research : JMR
33
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of business : B
15
The journal of industrial economics
7
The review of economics and statistics
7
Absatzwirtschaft
6
Decision sciences : DS
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
California management review
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
Journal für Marktforschung
2
Journal of business economics : JBE
2
Journal of political economy
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Management decision : MD
2
Management science : journal of the Institute of Management Sciences ; application and theory
2
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
2
On knowing the consumer
2
more ...
less ...
Source
All
ECONIS (ZBW)
448
Showing
1
-
10
of
448
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Werbewirkung und Werbeerfolgskontrolle
Meyer, Paul Werner
-
1965
Persistent link: https://www.econbiz.de/10000521984
Saved in:
2
How much to spend for advertising
MacNiven, Malcolm A.
(
ed.
)
-
1969
Persistent link: https://www.econbiz.de/10000053329
Saved in:
3
Information, persuasion and advertising policies
Muller, Eitan
-
1977
Persistent link: https://www.econbiz.de/10000055068
Saved in:
4
Advertising management
Boyd, Harper W.
(
ed.
);
Newman, Joseph W.
(
contributor
)
-
1965
Persistent link: https://www.econbiz.de/10000056133
Saved in:
5
The effects of advertising on intra-industry shifts in demand
Grabowski, Henry G.
-
1976
Persistent link: https://www.econbiz.de/10000162155
Saved in:
6
Bivariate normal distribution to calculate media exposure
Benson, Purnell H.
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 41-47
Persistent link: https://www.econbiz.de/10001900296
Saved in:
7
Individual exposure to advertising and changes in brands bought
Benson, Purnell H.
- In:
Journal of advertising research
7
(
1967
)
4
,
pp. 27-31
Persistent link: https://www.econbiz.de/10001900309
Saved in:
8
Operative Werbeplanung : wie stellt sich die Werbung auf eine aggressivere Marketingstrategie und zunehmenden Kostendruck ein?
Berghäuser, Bernt
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1981
)
3
,
pp. 92-99
Persistent link: https://www.econbiz.de/10001907734
Saved in:
9
Ethnic images in Guyanese advertising
Bickerton, Y. J.
- In:
Caribbean studies : a quarterly journal
11
(
1971
)
2
,
pp. 90-97
Persistent link: https://www.econbiz.de/10001909358
Saved in:
10
The ʺcorrective advertisingʺ remedy of the FTC : an experimental evaluation
Dyer, Robert F.
;
Kuehl, Philip G.
- In:
Journal of marketing
38
(
1974
)
1
,
pp. 48-54
Persistent link: https://www.econbiz.de/10002104404
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
