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Environmental facrors and marketing practices
Douglas, Susan P.; Wind, Yoram - In: European journal of marketing : EJM 7 (1973/74) 3, pp. 155-165
Persistent link: https://www.econbiz.de/10002089911
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Guidelines for developing international marketing strategies
Wind, Yoram; Douglas, Susan P.; V. Perlmutter, Howard - In: Journal of marketing 37 (1973) 2, pp. 14-23
Persistent link: https://www.econbiz.de/10003012212
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International market segmentation
Wind, Yoram; Douglas, Susan P. - In: European journal of marketing : EJM 6 (1972) 1, pp. 17-25
Persistent link: https://www.econbiz.de/10003012275
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What's fashion all about, and does it really matter anyhow?
Douglas, Susan P. - In: Esomar congress (1976), pp. 221-230
Persistent link: https://www.econbiz.de/10003539513
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Cross-national comparisons and consumer stereotypes : a case study of working and non-working wives in the U.S., and France
Douglas, Susan P. - In: European research in international business, (pp. 263-281). 1978
Persistent link: https://www.econbiz.de/10002089917
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Brand choice
Wind, Yoram - In: Selected aspects of consumer behavior : A summary from …, (pp. 239-258). 1977
Persistent link: https://www.econbiz.de/10003012181
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Brand loyalty and vulnerability
Wind, Yoram - In: Consumer and industrial buying behavior, (pp. 313-319). 1977
Persistent link: https://www.econbiz.de/10003012186
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A framework for classifying new-product forecasting models
Wind, Yoram - In: New-product forecasting : models and applications, (pp. 3-42). 1981
Persistent link: https://www.econbiz.de/10003012207
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Industrial buying behavior : source loyalty in the purchase of industrial components
Wind, Yoram - 1967
Persistent link: https://www.econbiz.de/10003012249
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Industrial source loyalty
Wind, Yoram - In: Journal of marketing research : JMR 7 (1970) 4, pp. 450-457
Persistent link: https://www.econbiz.de/10003012258