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Die Bestimmung von Produkt-Markt-Feldern als Kernproblem bei der Bildung strategischer Geschäftseinheiten
Kremer, Hans-Hermann - 1986
Persistent link: https://www.econbiz.de/10004584389
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Kohortenanalytische Prognosen im Rahmen einer strategischen Marktforschung
Ahsen, Marco von - 1990
Persistent link: https://www.econbiz.de/10004112144
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Strategische Marktforschung und Instrumente des strategischen Marketings
Ghebresillasie, Girma - 1989
Persistent link: https://www.econbiz.de/10004063962
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Expert systems in strategic market management
Walden, Pirkko - 1992
Persistent link: https://www.econbiz.de/10004138642
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Marketing strategy and management
Baker, Michael John - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10004141058
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Marketing management : ¬a strategic planning approach
Buell, Victor P. - 1984
Persistent link: https://www.econbiz.de/10004122268
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Understanding business markets : interaction, relationships and networks
Ford, David (contributor) - 1997 - 2. ed.
Persistent link: https://www.econbiz.de/10004347389
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Strategic market planning : a blueprint for success
MacNamee, Patrick B. - 1998
Persistent link: https://www.econbiz.de/10004376795