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Myers, John G.; Yen, Jin Y. - 1969

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Orwell, S. J. - In: Research in advertising. (5. Annual Conference of the …, (pp. 53-61). 1963

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Paul, Helmut - In: Kleiner Almanach der Marktforschung 4 (1963), pp. 71-76

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Bass, Frank M.; Leone, Robert P. - In: Management science : journal of the Institute for … 29 (1983) 1, pp. 1-11

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Beck, Paul - In: Agrarmärkte & [und] Agrarmarketing : Strategien im …, (pp. 155-165). 1983

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Beckwith, Neil E. - In: Combined proceedings (Spring Conference + Fall Conference) (1972), pp. 505-510

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Behrens, Gerold - In: Marketing und Gesellschaft, (pp. 87-100). 1977

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Joannis, Henri - In: Vendre : revue mensuelle (1959) 350, pp. 45-49

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Juchems, Arthur - In: Esomar congress 33 (1980), pp. 107-151

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Kroeber-Riel, Werner - In: WISU-Studienblatt 6 (1977) 4, pp. 155-159

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