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Exposé de la méthode de lʹétude de motivation : exposé, 5.II.1959
Henry, Harry - In: Annales de sciences économiques appliquées 17 (1959) 3, pp. 327-339
Persistent link: https://www.econbiz.de/10002777231
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The sociology of attitude research
Henry, Harry - In: Attitude research bridges the Atlantic : proceedings …, (pp. 58-67). 1975
Persistent link: https://www.econbiz.de/10002777264
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Was ist Motivforschung?
Henry, Harry - In: Konsum und Nachfrage, (pp. 256-265). 1966
Persistent link: https://www.econbiz.de/10002777280
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The limitations of attitude research in managerial decision-making
Henry, Harry - In: Proceedings of the National Governors' Conference : ... … 49 (1966), pp. 371-384
Persistent link: https://www.econbiz.de/10003575917
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Motivation research and the television commercial
Henry, Harry - 1959
Persistent link: https://www.econbiz.de/10003476191
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Motivation research : its practice and uses for advertising, marketing, and other business purposes
Henry, Harry - 1958
Persistent link: https://www.econbiz.de/10004198594
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PERSPECTIVES IN MANAGEMENT, MARKETING AND RESEARCH. BY HARRY HENRY. LONDON: CROSBY LOCKWOOD 1971. 401 S.
Henry, Harry - 1971
Persistent link: https://www.econbiz.de/10004205645
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Thoughts on readership research
Henry, Harry - In: Journal of the Market Research Society : JMRS 38 (1996) 4, pp. 319-328
Persistent link: https://www.econbiz.de/10006706095
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MEDIA ECONOMICS - Some determinants of adspend - Why it's relation to ad volume differs for TV and Press.
Henry, Harry - In: ADMAP : for decisionmakers in advertising, marketing, … 37 (2002) 11, pp. 25-26
Persistent link: https://www.econbiz.de/10006765216
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REGULARS - Wayside Pulpit - 'Readership' - The final frontier
Henry, Harry - In: ADMAP : for decisionmakers in advertising, marketing, … 34 (1999) 10, pp. 50
Persistent link: https://www.econbiz.de/10006782296