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The marketing of professional services : an organisational dilemma
Gummesson, Evert - In: European journal of marketing : EJM 13 (1979) 5, pp. 308-318
Persistent link: https://www.econbiz.de/10002542240
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Organizing for strategic management : a conceptual model
Gummesson, Evert - In: Long range planning : LRP ; international journal of … 7 (1974) 2, pp. 13-18
Persistent link: https://www.econbiz.de/10002542244
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Qualitative methods in management research
Gummesson, Evert - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004104064
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Marknadsfunktionen i företaget : Marknadsplanering marknadsorganisation och styrning
Gummesson, Evert - 1979
Persistent link: https://www.econbiz.de/10002550651
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Editoriale. The three service marketing paradigms: which one are you guided by?
Gummesson, Evert - In: MERCATI E COMPETITIVITÀ 2012/1 (2012) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10010876173
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Editorial: The 2013 Naples Forum on Service
Gummesson, Evert; Mele, Cristina; Polese, Francesco - In: jbm - Journal of Business Market Management 6 (2013) 4, pp. I-V
Persistent link: https://www.econbiz.de/10010954468
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Marketing - a long term interactive relationship : contributions to a new marketing theory
Gummesson, Evert - 1987
Persistent link: https://www.econbiz.de/10004193025
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Quality, productivity & profitability in service operations : conference papers from the QP & P Research Program, 1992 - 1994
Gummesson, Evert (contributor) - 1995
Persistent link: https://www.econbiz.de/10004320756