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Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization
Botschen, Günther
;
Hemetsberger, Andrea
- In:
Journal of business research : JBR
42
(
1998
)
2
,
pp. 151-160
Persistent link: https://www.econbiz.de/10006733503
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2
The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing
Kozinets, Robert V.
;
Hemetsberger, Andrea
;
Schau, Hope …
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
4
,
pp. 339-354
Persistent link: https://www.econbiz.de/10008258011
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3
Learning and Knowledge-building in Open-source Communities: A Social-experiential Approach
Hemetsberger, Andrea
;
Reinhardt, Christian
- In:
Management learning : the journal for managerial and …
37
(
2006
)
2
,
pp. 187-214
Persistent link: https://www.econbiz.de/10007261710
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'My Little Luxury': A Consumer-Centred, Experiential View.
Bauer, Martina
;
von Wallpach, Sylvia
;
Hemetsberger, Andrea
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10008996689
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5
Collective Development in Open-Source Communities: An Activity Theoretical Perspective on Successful Online Collaboration
Hemetsberger, Andrea
;
Reinhardt, Christian
- In:
Organization studies : an international …
30
(
2009
)
9
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10008312099
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6
Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization
Botschen, Gunther
;
Hemetsberger, Andrea
- In:
Journal of Business Research
42
(
1998
)
2
,
pp. 151-159
Persistent link: https://www.econbiz.de/10005466230
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7
Co-Creation in Virtual Worlds: The Design of the User Experience
Kohler, Thomas
;
Fueller, Johann
;
Matzler, Kurt
; …
- In:
Management information systems : mis quarterly
35
(
2011
)
3
,
pp. 773-789
Persistent link: https://www.econbiz.de/10009262806
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8
Innovation creation by online basketball communities
Füller, Johann
;
Jawecki, Gregor
;
Mühlbacher, Hans
- In:
Journal of business research : JBR
60
(
2007
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10007392011
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Avatar-based innovation: Using virtual worlds for real-world innovation
Kohler, Thomas
;
Matzler, Kurt
;
Füller, Johann
- In:
Technovation : the international journal of …
29
(
2009
)
6
,
pp. 395-407
Persistent link: https://www.econbiz.de/10008250681
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10
Consumer Empowerment Through Internet-Based Co-creation
Füller, Johann
;
Mühlbacher, Hans
;
Matzler, Kurt
; …
- In:
Journal of management information systems : JMIS
26
(
2009
)
3
,
pp. 71-103
Persistent link: https://www.econbiz.de/10008386738
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