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Product classifications, consumer characteristics, and patronage preference for online auction
Korgaonkar, Pradeep; Becerra, Enrique; O’Leary, Bay; … - In: Journal of retailing and consumer services 17 (2010) 4, pp. 270-278
Persistent link: https://www.econbiz.de/10008417510
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The rise of marketing and market research
Jones, D. G. Brian - In: Economic History Review 67 (2014) 2, pp. 604-605
Persistent link: https://www.econbiz.de/10011034147
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Historical Research in the Journal of Macromarketing, 1981-2005
Jones, D.G.Brian; Shaw, Eric H. - In: Journal of macromarketing : examining the interactions … 26 (2006) 2, pp. 178-192
Persistent link: https://www.econbiz.de/10007386964
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11th Conference on Historical Analysis & Research in Marketing (CHARM) Abstracts: The Romance of Marketing History
Witkowski, Terrence; Twede, Diana; Shaw, Eric H. - In: Journal of macromarketing : examining the interactions … 23 (2003) 2, pp. 139
Persistent link: https://www.econbiz.de/10006884936
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Robert Bartels and the History of Marketing Thought
Shaw, Eric H.; Tamilia, Robert D. - In: Journal of macromarketing : examining the interactions … 21 (2001) 2, pp. 156-163
Persistent link: https://www.econbiz.de/10006898736
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New Dimensions in Marketing - Quality-of-Life Research
Sirgy, M.Joseph; Samli, A.Coskun; Shaw, Eric H. - In: Journal of macromarketing : examining the interactions … 17 (1997) 1, pp. 132-134
Persistent link: https://www.econbiz.de/10006923672
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Counterturbulence Marketing: A Proactive Strategy for Volatile Economic Times
Coskun Samli, A.; Shaw, Eric H. - In: Journal of macromarketing : examining the interactions … 15 (1995) 1, pp. 126
Persistent link: https://www.econbiz.de/10006937929
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The First Dialogue on Macromarketing
Shaw, Eric H. - In: Journal of macromarketing : examining the interactions … 15 (1995) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10006937949
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Book Review: A Twenty-First Century Guide To Aldersonian Marketing Thought: Ben Wooliscroft, Robert A. Tamilia, and Stanley J. Shapiro New York: Springer Science and Business Media...
Shaw, Eric H. - In: Journal of macromarketing : examining the interactions … 27 (2007) 2, pp. 193-196
Persistent link: https://www.econbiz.de/10007729543
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Marketing Myths and Marketing Realities: A Commentary on the Consumer as Voter, Judge and Jury
Shaw, Eric H. - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 100-105
Persistent link: https://www.econbiz.de/10008848342