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Customer interaction in service innovation: seldom intensive but often decisive. Case studies in three business service sectors
Kuusisto, Arja; Riepula, Mikko - In: International journal of technology management : IJTM 55 (2011) 1, pp. 171-187
Persistent link: https://www.econbiz.de/10009187384
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Service development tools in action
Kuusisto, Jari; Kuusisto, Arja; Yli-Viitala, Pirjo - In: The service industries journal 33 (2013) 3, pp. 352-365
Persistent link: https://www.econbiz.de/10010098580
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Diffusion of user innovations - a firm–level survey
Kuusisto, Arja; Kuusisto, Jari - In: International journal of technology marketing : IJTMkt 8 (2013) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10010121103
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Service development tools in action
Kuusisto, Jari; Kuusisto, Arja; Yli-Viitala, Pirjo - In: The Service Industries Journal 33 (2013) 3-4, pp. 352-365
Service innovation is a key to productivity gains and competitiveness across industries. This paper presents two management tools that can assist businesses in developing a more systematic and effective service development process. Both of these tools focus on making optimal use of customer and...
Persistent link: https://www.econbiz.de/10010679924